Successful Flea Markets and Outdoor Shows
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Successful Flea Markets and Outdoor Shows

by Helene Zemel

Whether you are selling a product or service, exhibiting at a flea market or outdoor show can bring some extra sales revenue.  If you are lucky enough to live in an area like Florida or Southern California, you can do this all year long.  For those of us who don't, take advantage of these nice weather months and see what exhibiting at a flea market or outdoor show can do for your business.

Even if you do your business from a brick and mortar storefront or sell your product through the internet or by having parties, exhibiting at a flea market can bring in some additional sales.  Even if you sell a service, exhibiting at a flea market is a great way to meet prospective customers and get leads.  For those of you who are just getting started in direct sales, you will find that interested prospects will actually walk up to you to request information about your product or service.  If you do this on a weekly basis, it actually gives you an inexpensive storefront. 

Here are some guidelines for a successful flea market or outdoor show:

1.        Make your flea market stall as attractive as possible.  You can use a holiday or seasonal theme to draw people over.  Cover your table with a bright colored table cloth and invest in a banner displaying your company name and logo.

2.        Invest in some large readable signs. 
Make sure that they are easy to read from a distance and weatherproof.  You can use an easel to display your sign, but make sure that it is weighted down so that it doesn't blow away.  If you are offering great prices or deals, let people know about this through your signs.

3.        Do have a canopy for sun and weather protection.  Both you and your prospective customers will appreciate it.  A canopy also adds to the look of your display.

4.        Give attention to how you display your products.  
If you sell a product, an attractively arranged display will bring over customers.  Bring some of your more popular items for sale, and have catalogs available so that customers can easily order your products.  Be sure to have catalogs and literature that the prospective customer can take home.

5.        Set up an attractive display of your brochures. 
If you provide a service, have plenty of information available for customers to read.  Display your brochures in nice holders and arrange them attractively on your table or counter.  Also, have your business card available.

6.        Have a system for capturing leads. 
Have lead sheets or cards available for your prospects and customers to fill in.  Offer a free gift or DVD when they fill out the card.  You can also have a drawing for a prize to help gather leads.  If you do hold a drawing, be sure to award the prize to someone visiting that day.  Your good reputation is very important.

7.        Bring a portable DVD player. 
Playing a DVD about your product, service, or opportunity will attract prospects and customers to your table or booth.

8.        Follow up on all your leads. 
As they say, "the fortune is in the follow up."  Make it a point to follow up on all leads and you will be successful.


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